Our history

We started with one goal:

to facilitate passing animal and environmentally friendly legislation in the state of California. We are a grassroots group of volunteers dedicated to seeing political change that addresses factory farming and the climate crisis. 

In 2019, we were part of a coalition that successfully passed the fur ban in California, AB-44. California became the nation’s first state to ban the sale of fur. Fur bans are now being proposed across the country and many of the major fashion houses such as Prada, Versace, Michael Kors, and Armani have stopped using fur.

We also successfully led a coalition of climate organizations and animal rights groups to advocate for San Francisco’s Good Food Purchasing Program ordinance, which set ambitious and cost-neutral greenhouse gas reduction goals around food purchasing.

Inspired by SF’s Good Food Purchasing Program, in the summer of 2021 we successfully lobbied the Berkeley City Council to pass a resolution to cut their spending on animal products by 50% by 2024 with an end goal of 100%.